April 17, 2008

Spa Retail – Tough times means creative marketing



It’s no secret that we are currently in an economical slow down. But this doesn’t mean your business has to suffer. Getting and retaining new customers is key to a successful spa business which means attracting them with new products or service upgrades. Of course as less money comes in, there is less money for new, or more, inventory. But what if you could increase you profits by 15-40% with minimal risk? That sounds like a win/win!

Introducing new products with a vendor that cares
Sequence XO is not only a new company to the spa industry but our product line is also beginning a new wave of holistic healing with the use of both external and internal procedures. Internal spa treatments is a new term that explains the complementary science between treating the outside body with nourishing creams, exfoliates, moisturizers and oils, but at a cellular level. Imagine the same care of an external spa treatment that is actually nourishing the internal cellular structures of the body? That is what Sequence XO Spa Nutrition is accomplishing.

No Risk Retail: Creative Marketing For Our Future Spa Partners
Understanding that in slow economical times it may be difficult to add or purchase new products for your spa. We want to make that process a little easier for you. We have developed three programs to help your spa increase revenue and potentially increase client retention.

Sample Day Give Away program. Since you wouldn’t buy a new car without test-driving it, we don’t expect you or your clients to use a new product without trying it first. Sequence XO Sample Days are designed to give your clients a chance to learn more about the product line and to try them out.

(If your spa is in Southern California area we can join you during the sample day to answer any questions your clients may have).

No Risk Retail program. Designed for spa owners to take advantage of the benefits of implementing Sequence XO Spa Nutrition products for their clients without worrying about incurring inventory liabilities. This program is predominantly a referral program with many benefits for both yourself and your client.

Employee Wellness Programs. In an effort to keep your whole staff healthy and productive, Sequence XO is glad to introduce our new wellness program. If your staff is using the products that you either sell or wish to sell the selling process becomes easier and less of a task. By becoming a wellness partner with us you and your employees will receive 10% off the wholesale pricing for your retail or back office use. Plus, you qualify for monthly drawings for your employees and customers to receive a free Spa Nutrition™ Essentials kit.

To find out more about our three programs please call or email us directly at (949) 608-7112 or info@sequencexo.com

Spa Industry Statistics

Did you know?

  • The Spa industry is the fourth largest leisure industry in North America.
  • In 2006 industry revenues were $13.4 billion an estimated increase of 18% from 2003.
  • The number of spa visits surpasses theme park attendance

Why Retail is so important for spas:

  • Spa employee salaries and wages exceeded $9.3 billion in 2006
  • Personnel costs in a traditional spa can equal to 70% of all revenue
  • If one take home product is sold to a client, there is a 25% chance they will return, two products 50% and if you sell three or more – more than 75% chance they’ll come back to see you!

Types of products that are worth your time:

  • The skin care market is worth more than $7 billion and estimated to grow to $9.2 billion by 2010
  • The presence of nutritional supplements in spas are increasing by 9% per year

Your customer potential increase:

  • The number of North Americans between the age of 55-64 will jump 19.3% to 35.4 million by 2010