Enhance Your Retail To Elevate the Spa Experience

The presence of retail can help define the existence of a spa establishment much like its unique treatments. As spa professionals, we cannot escape the reality of what a retail presence can accomplish. There are several advantages to providing retail products in your spa. Below is a list of just a few as seen in the ISPA “Retail Management for Spas” Book:

• Helps extend the benefits of spa treatments
• Offering your clients the tools they need to maintain a healthy inner and outer appearance is a starting path to life long changes and loyalty.

• Builds a relationship between client and spa providing a convenient time saving shopping experience
• It’s a known fact the people will pay almost anything for a product that gives them an emotional satisfaction. Spas are the perfect environment for creating such an atmosphere. By offering your clients a unique retail product they can’t get anywhere else is a great way to have your clients saying, “I remember you” or “you should go try my favorite spa”.

• Helps to market the spa and its services
• Your retail products are constant reminders to your client’s experiences in your establishment. These connections help build long lasting relationships!

• Supports the spa with additional revenue at higher margins than services
• The 2004 Spa Industry Study conducted by ISPA found that spas get an average of 18 percent of their revenue from retail. What's fascinating is the potential to reach 20-30 percent of total profitability if the spa incorporates a good retail plan .
  

As people continue to live in environments where stress and unhealthy diets prevail the importance to find solutions for relaxation and rejuvenation becomes a necessity instead of a luxury. Today spas have a great opportunity to teach their guests about overall well-being for both inner and outer beauty.


Go for it – your clients are waiting for you to introduce an innovative product to them.

To find out how to purchase ISPA's "Retail Management For Spas" visit http://www.experienceispa.com/

What Can Sequence XO Do For You

Retail exclusivity for your spa

Sequence XO developed its product line to exclusively meet the demands and needs of the spa owners and spa goers. Here are several benefits of the product line:

• Exclusivity to the spa industry (developed for the spa industry to meet the needs of both spa goers and spa professionals)
• Sequence XO products were developed specifically for the spa industry. Our products are exclusive and dedicated to the spa industry. Sequence XO product line is a wonderful fusion of two powerful industries combining the effectiveness of nutritional supplements with the wellness of spa treatments.

• Designed to incorporate both in the back office and front office for clients
• Careful thought was taken into developing the nutritional supplements Sequence XO provides. Our products are formulated with special delivery methods designed to provide an additional benefit by allowing the spa owner to incorporate the products as a treatment before topical treatments. Whether it's with Calm before a massage or with Radiance before a facial or body wrap be assured that the effectiveness is powerful.

• Formulated specifically to enhance the spa treatment
• Sequence XO products are formulated to focus on the needs and requirements of spa goers as well as the spa owner. Research was accumulated to determine the product needs for the spa goer and what ingredients the spa owner valued most as an additional tool in their business. The Sequence XO product line is designed to provide nutritional wellness in support for healthy aging, rejuvenation,, destressing and detoxification in addition to the topical treatments.

• Profit Margins of 40%-50%
• We realize that running a business is time consuming, stressful and expensive. We put great thought in how we priced our products so that your business will benefit as well as your clients. The profit margins that we provide compete well with industry standards. Plus, we provide much more than profit incentives. We have developed ways to allow growth with our customers. We provide support for marketing and sales so that you don’t have to face it alone.

• Labels designed to enhance shelf presence
• Sequence XO’s label designs have a purpose. They are bold, different and vibrant. This allows the products to stand out on your shelf. The vibrancy of the colors draws the attention of the client as they walk into your retail boutique. Furthermore, the edgy designs will spark conversation and interest with your clients, which will in turn give them an opportunity to ask for more detail about the product ultimately leading to the sale of the product.

• More than a retail product, a lifestyle!
• The effectiveness of a retail product comes with its ability to provide an emotional bond and life changing experience. Sequence XO products provide the opportunity for spa goers to experience a new internal wellness. This may allow for a conscious lifestyle awareness on the importance of taking care of the body both internally and externally for optimal health and overall well-being.

• Internal wellness for spa goers and financial wellness for spa owners
• Retail can help enhance the benefits of spa treatments giving your clients a constant reminder of how they felt while visiting your spa. Retail can also help increase the spa’s profits and giving you the ability to expand your services to target a larger audience for total body healing.

• Innovative and bold (less competition)
• It’s advantageous to be innovative and bold. By setting the bar high for anything new, you can be the lead horse in the race. Nutritional supplements are new to the spa industry. This means that competition is low. You don’t have to compete with department stores selling the same products as your retail boutique. Plus, the exclusivity that Sequence XO provides to the spa industry further solidifies the advantage of less competition.

Industry Trends & Statistics

54%
Of spa goers purchased spa products after learning about them during a spa visit

46%
Of day spas with full retail boutiques

19%
Of spas are planning to purchase nutritional products this year

25%
Of spas are already selling nutritional products

56%
Is the average skin care retail profit margin

40-50%
Is the added profit margin for spas that take the opportunity to add Sequence XO to their retail shelves and/or back office

Why Sequence XO For Your Spa?

More Than a Retail Product, It's a Lifestyle

To achieve optimal wellness, your body must be effectively nourished from the inside and properly pampered from the outside. Sequence XO is a wellness company with a mission to provide innovative and quality nutritional products that complement spa treatments. Our goal is to add our effective product line into day spas, resort, destination, medical and dental spas as well as exclusive spa/fitness centers. Sequence XO's product line focuses on what the spa goer needs, and delivers the quality they expect from their favorite spa - products with no gimmicks that work for pure relaxation, healthy aging, detoxification and overall well-being.

The XO in our company name stands for Xue Otium (Latin), translated 'Nourishment For The Soul'. Xue Otium is the true meaning of Sequence XO and the products we provide. Our philosophy of internal healing and beauty is depicted in the XO factor.

Experience Sequence XO, where internal healing is your first step to health, vitality and a beautiful appearance.

SKINTRITION

It’s summertime again and that means taking extra special care of your skin from the sun’s harmful rays. Exposure to UV light accounts for 90 percent of the symptoms of premature skin aging, and most of the effects occur by age 20. So how do we maintain healthy looking skin?

Taking care of your body both internally and externally are sure ways to ensure youthful and healthy aging skin.

Help Protect Your Skin Internally
Oral supplementation has shown remarkable results in the overall health of the skin, from increasing skin hydration and elasticity, to protecting the skin from harmful UV light as well as artificial light. Sequence XO has developed Radiance and Fusion to help you achieve ultimate internal skin care protection for you and your clients.

The Powerful Ingredients in Radiance & Fusion for Internal Skin Care:

Supplementing with Lycopene: A recent study showed that supplementing with 12-16 mg of Lycopene a day resulted in a 38% higher protective effect then sun block alone.

Supplementing with Lutein: The latest research showed that a daily intake of Lutein at 10 mg increased skin hydration by 38 percent, skin elasticity by 8 percent and the level of superficial lipid present in skin by 33 percent.

Supplementing with Alpha-Lipoic Acid: This nutrient is water and fat soluble, so it is effective orally as well as topically. Alpha-Lipoic acid increases the effect of antioxidants on the skin and helps control cellular inflammation from skin sunburn.

Supplementing with Pomegranate Fruit Extract: This well studied antioxidant possesses strong anti-inflammatory properties that help protect the skin from UV light. PFE has also shown to possess anti-tumor effects.

Supplementing with Gogi Berry: Gogi berry has been found to be the most nutritionally dense food on earth. This berry has been ranked number one on ORAC (Oxygen Radical Absorbance Ability), which measures the antioxidant levels in foods.

Supplementing with Mangostein: This wonderful berry is naturally enriched with vitamin C, magnesium and B vitamins to support rich and healthy skin.

Supplementing with Cocoa: Cocoa flavanols has been shown to protect the skin from the harmful effects of ultraviolet light. Positive effects were shown after 6-12 weeks of supplementation.

Supplementing with Olive Juice Extract: This rich polyphenol extract is derived from the olive leaves that can help protect skin from over exposure to UV light.

Help Protect Your Skin Externally

Use Sun block: Use at least 15 SPF or higher to help block the rays from the sun that cause premature aging.

Topical Antioxidants, Nutrients and Herbals: Topical nutrients have also gained scientific applause for their added benefits to protecting the skin from it’s damaging effects. Formulas with vitamin E and C, melatonin, green tea polyphenols and selenomethionine have shown to boost the protection from traditional sunscreens.

Daily skin care routine: Includes cleansing, exfoliating, toning and moisturizing

Remember to always wear protective clothing!

Visit www.sequencexo.com to learn more about how you can enhance your clients well-being with Sequence XO Products.