Enhance Your Retail To Elevate the Spa Experience

The presence of retail can help define the existence of a spa establishment much like its unique treatments. As spa professionals, we cannot escape the reality of what a retail presence can accomplish. There are several advantages to providing retail products in your spa. Below is a list of just a few as seen in the ISPA “Retail Management for Spas” Book:

• Helps extend the benefits of spa treatments
• Offering your clients the tools they need to maintain a healthy inner and outer appearance is a starting path to life long changes and loyalty.

• Builds a relationship between client and spa providing a convenient time saving shopping experience
• It’s a known fact the people will pay almost anything for a product that gives them an emotional satisfaction. Spas are the perfect environment for creating such an atmosphere. By offering your clients a unique retail product they can’t get anywhere else is a great way to have your clients saying, “I remember you” or “you should go try my favorite spa”.

• Helps to market the spa and its services
• Your retail products are constant reminders to your client’s experiences in your establishment. These connections help build long lasting relationships!

• Supports the spa with additional revenue at higher margins than services
• The 2004 Spa Industry Study conducted by ISPA found that spas get an average of 18 percent of their revenue from retail. What's fascinating is the potential to reach 20-30 percent of total profitability if the spa incorporates a good retail plan .
  

As people continue to live in environments where stress and unhealthy diets prevail the importance to find solutions for relaxation and rejuvenation becomes a necessity instead of a luxury. Today spas have a great opportunity to teach their guests about overall well-being for both inner and outer beauty.


Go for it – your clients are waiting for you to introduce an innovative product to them.

To find out how to purchase ISPA's "Retail Management For Spas" visit http://www.experienceispa.com/