Skin Care – Gender lines are blurring

It’s no secret that most women are consciously aware of the importance of good skin and sun protection. However, today’s market is showing an increased awareness by men for skin and sun protection. Men are waking up to the reality that a rugged outdoor look is causing more harm to their health than good. Skin cancer is the number one cancer in men over 50 – beating out the previous leaders prostate, lung and colon cancer. The $17 billion dollar market in natural personal care products is looking toward oral consumption of nutrients to support beautiful skin and sun protection in both genders. (source: Datamonitor)

Market Watch: Men and women moving towards an inside and outside approach to skin care

Women and men are beginning to understand that food and nutritional supplements are just as important to outer appearance as any skin cream or lotion. Today’s functional foods do more than improve internal health – they are offering a variety of outward benefits such as shinier hair, skin elasticity, less wrinkles and stronger nails. Manufacturers and nutraceuticals made this beauty from the inside and out connection years ago and now, finally, their marketing efforts have hit home to the consumer. Many industry leaders have also discovered that the ingredients that work so well in a nutritional supplement have applications in topical skin care and vice versa.

In the new market research by Beauty O, antioxidants have increasingly picked up steam for not only their internal and external skin benefits, but also for providing protection against sun damage. A year round diet rich in antioxidants and supplementation could be the second line of defense for premature aging and sun damage.

What are your thoughts on the 'Beauty From Within' concept? How is your spa adapting? We want to hear from you. Please post your comments by clicking on the comments tab or you can email us at info@sequencexo.com. Live zenfully spalicious!

Spa Mixer: Relaxing Island Mojito

3 Mint sprigs
1-2 teaspoon of organic sugar
3 tablespoons of fresh lime juice
1 ½ oz of Coconut rum or light rum
1 Calm effervescent wafer
6 oz of Sparkling water to top off
Ice cubes
Bar shaker

Add Calm to room temperature sparkling water. Let dissolve and set aside. In a tall thin glass, crush part of the mint with a fork and coat the inside of the glass. Add sugar and lime juice and stir thoroughly. Top with ice. Add rum and mix. In a bar shaker add ice cubes and the Calm mixture, stir for 5 seconds to cool. Top off your glass with the cool Calm mix. Add a lime slice and mint sprig for garnish and enjoy your Relaxing Island Mojito!

Spa Professional Corner: Sales, it’s a survival tool for your spa

No matter how much we try to escape it, sales is an essential part of running a business, even a spa. No one likes to be “sold” and as business owners, its tough to put on the hat of a sales agent or sales manager. But, the reality of the situation is that without sales, your spa business will never generate the revenues it requires to profit or even stay affloat. Sales is a part of our life., Whether we are selling a product, service or even ourselves, we are always selling.

When you take a step back and assess selling techniques, you’ll find that its not a scary subject. You just have to approach it with the right mindset. Rather than looking at it as “selling,” we can more easily relate to sales if we see it as a needs assessment proposition. When approaching clients to initiate a sale for a product or service you provide at your spa, you must ask the right questions. If the right questions are asked, you can gauge more accurately the wants and needs of the person you are presenting to.

Proper sales techniques are simply a series of steps that involve asking the right questions and coming up with the appropriate answers that will solve a problem. The next time you are faced with an opportuntiy to sell or “present” to a potential client, follow these steps and your presenation may go much smoother than you anticipate.

Step 1
Earn the Right
This step is simply an introduciton. The fact that a potential customer has walked into your spa or shown interest in your products or services has already earned you your right to introduce yourself and present to them.

Step 2
Need Development
This step is probably the most important part of the sales process. In this step you are asking the right questions to better assess a potential problem that you are trying to solve for your client. Depending on what you're selling, your question may simply be “How can I help you today?” Other examples of questions may inlude:
- What is your main goal for gettting a facial?
- What is the purpose of you getting a massage with us today?
- How active is your lifestyle?

Step 3
Awareness
In this step, you are thinking about what specific products or services you can provide for the potential client based on the answers you receive from the prevous need development step. This step is known as a “silent” step as you are thinking in your mind about what possible solutions may benefit the prospect. In this step, you are thinking about the right combination of spa treatments and at home products that will best fit the individuals needs.

Step 4
Solution
In this step, you are presenting the solutions that you can provide for the potential client’s that specifically meet their needs as they present themselves to you in the needs devleopment step.

Step 5
Close
This is the second biggest step in the sales process that many of us simply forget or fear to do. ASK FOR THE ORDER! You have gone through all the appropriate steps to get to this point, it would be a shame not to get the order after all that work. So simply ask: “how many jars/bottles would you like today?” or “when can I put you down for an appointment?”.

If we take the sales process and break it down in these simple steps, it will become less like selling and more like helping someone solve a problem. Try these techniques out the next time you speak to a potential client. You will be pleasantly surprised with how simple selling can really be!

SPOTLIGHT: Meet one of resource partners

Meet our resource partner BodyWerks Spa – Rated one of the top spas in Orange County

BodyWerks was created by husband and wife team, Dennis and Gina Loya, who reside in Orange County with their four children. Dennis is the Healer while Gina handles the business end of things.

BodyWerks Spa Extreme Pampering Perfected!

Internal Spa Treatments: Oral beauty products to enhance your client’s spa experience

With a relatively new way of looking at skin care a new word has emerged for the personal care industry, Oral Beauty Products. These products are new to the industry but have shown a significant growth from health conscious consumers seeking solutions to better health and natural healing. Sequence XO, has taken the philosophy of internal beauty and incorporated a product line of internal spa treatments. Our products are specifically formulated to enhance and extend your client’s spa experience. Click on the read more tab to learn about our product line and how easy it is to incorporate these new products into your client’s lifestyle!

Incorporating Spa Nutrition is Easy!

Have a spa café, smoothie or juice bar?
Radiance is a delicious citrus berry flavored beverage powder easily mixed in a water bottle or shaken an exotic smoothie! Advertise on your menu as the new Age Defying Smoothie.

Radiance Benefits:
SXO’s age defying citrus berry phyto-nutrient beverage enhances the natural beauty of your skin, hair and nails. But what you may not know is this wonderful product has many benefits for both men and women!

• Promotes healthy eye function
• Supports healthy skin, cartilage, bones, joints, hair and nails
• Supports and protects the prostate gland for men
• Promotes a healthy urinary tract for both men and women
• Natural anti-inflammatory
• Free radical scavengers to help protect the body from premature aging
• Enhanced circulation to supply vital nutrients to skin cells
• Provides the body with essential moisture for vibrant looking skin
• Added sun protection from UV sunlight and artificial lights from tanning beds


Do you have a quiet room or offer hydrotherapy?
Providing a product like Calm, our 15-minute distressing tonic, may give your guests that incentive to enjoy your quiet room just a bit more! The scent of fresh cucumber and mint evaporating in a tall glass of water will assist in the relaxation and calming of your mind, body and spirit. Calm is best enjoyed before a spa treatment or at home before or after a luxurious bath.

Calm Benefits:
SXO’s stress aiding fizz tonic takes relaxing to a new level! Some of Calm’s hidden wonders:

• Digestive support
• Provides support for a healthy functioning heart
• Supports healthy brain function by enhancing memory and concentration
• Healthy nerve function
• Supports healthy cholesterol levels
• Aids in energy production
• Provides support for mood and sleep irregularities
• Protective properties against fatigue and weakness
• Immune boosting properties
• Supports healthy blood pressure


Looking for a product that complements your skin care line on your shelves?
Many of us understand the theory of premature aging due to free radicals. Free radical damage disrupts our bodies at the cellular level, which is shown inside and out. SXO’s Fusion is a combination of the world’s most potent antioxidants to complement Radiance, Calm and topical skin care lines!

Fusion Benefits:
SXO’s Fusion creates an enhanced experience to both Calm and Radiance by boosting the benefits of both formulas. Fusion combines the world’s most potent antioxidants to provide health and longevity.

• Supports eye health
• Provides added support for healthy joints, skin and blood vessels
• Supports a healthy functioning cardiovascular system
• Immune boosting properties
• Brain health support
• Slows oxidative stress and supports healthy blood sugar levels
• Cell detoxifier
• Support of healthy cholesterol levels
• Healthy cell functioning
• Supports strong and healthy arteries, veins and capillaries
• Circulation enhancer for nutrient delivery for the entire body
• Powerful antioxidant formula!