Why Retail is Important For Your Spa

Retailing is more than just carrying a product on your shelf, it’s an art and science that needs to be properly planned and executed. Having a retail presence is just as important as offering the right treatments. After all, what good are retail products that sit on your shelf and collect dust? According to the “Retail Management for Spas” text provided by ISPA, retail is an essential component for spas because:

• It helps extend the benefits of spa treatments
• Fulfills a desire for the client by providing a convenient, time-saving shopping experience
• It markets the spa and its services
• It supports the spa with additional revenue at higher margins than services

How you can incorporate Sequence XO into your spa

Have a spa café, smoothie or juice bar?
Radiance is a delicious citrus berry flavored phyto-nutrient beverage powder easily mixed in a water bottle or shaken an exotic smoothie! Advertise on your menu as the new Age Defying Smoothie.

Radiance Benefits:
SXO’s age defying citrus berry phyto-nutrient beverage enhances the natural beauty of your skin, hair and nails. But what you may not know is this wonderful product has many benefits for both men and women!

• Promotes healthy eye function
• Supports healthy skin, cartilage, bones, joints, hair and nails
• Provides support to the prostate gland in men
• Healthy urinary tract for both men and women
• Natural anti-inflammatory
• Free radical scavengers to help protect the body from premature aging
• Enhanced circulation to supply vital nutrients to skin cells
• Provides the body with essential moisture for vibrant looking skin
• Added sun protection when used with an SPF daily moisturizer


Do you have a quiet room or offer hydrotherapy?
Providing a product like Calm, our 15-minute distressing tonic, may give your guests that incentive to enjoy your quiet room just a bit more! The scent of fresh cucumber and mint evaporating in a tall glass of water will assist in the relaxation and calming of your mind, body and spirit. Calm is best enjoyed before a spa treatment or at home before or after a luxurious bath.

Calm Benefits:
SXO’s stress aiding fizz tonic takes relaxing to a new level! Some of Calm’s hidden wonders:

• Digestive support
• Provides support for a healthy functioning heart
• Supports healthy brain function by enhancing memory and concentration
• Healthy nerve function
• Supports healthy cholesterol levels
• Aids in energy production
• Provides support for mood and sleep irregularities
• Protective properties against fatigue and weakness
• Immune boosting properties
• Supports healthy blood pressure


Looking for a product that complements your skin care line on your shelves?
Many of us understand the theory of premature aging due to free radicals. Free radical damage disrupts our bodies at the cellular level, which is shown inside and out. SXO’s Fusion is a combination of the world’s most potent antioxidants to complement Radiance, Calm and topical skin care lines!

Fusion Benefits:
SXO’s Fusion creates an enhanced experience to both Calm and Radiance by boosting the benefits of both formulas. Fusion combines the world’s most potent antioxidants to provide health and longevity.

• Supports eye health
• Provides added support for healthy joints, skin and blood vessels
• Supports a healthy functioning cardiovascular system
• Immune boosting properties
• Brain health support
• Slows oxidative stress and supports healthy blood sugar levels
• Cell detoxifier
• Support of healthy cholesterol levels
• Healthy cell functioning
• Supports strong and healthy arteries, veins and capillaries
• Circulation enhancer for nutrient delivery for the entire body
• Powerful antioxidant formula!

Spa Nutrition™: A new kind of retail that brings the spa experience and at-home product experience to a different level!

Spa enthusiasts are looking for products that can get them closer to the spa experience while away from their favorite spa according to industry experts. You may also be aware that the Day Spas leading retail sellers are in fact the products they use in their treatment rooms. Traditionally topical skin care lines, cosmetics and hair care have controlled the retail shelves. But what if a new product was to be introduced that shared the same core benefits as its topical counterparts? You may also be interested to know that recent statistics show that 62 percent of your guests are already using these products!

Nutrition and dietary supplements seem to be driving a new kind of retail into the spa industry. It is estimated that a 19 percent increase in nutritional products within the retail sector is expected in 2008. As mentioned above the leading retail sellers within the spa are the products they incorporate into their treatment rooms. What if there was a nutritional product that would break its traditional role of being just a retail product?

Sequence XO developed an extraordinary nutritional line of supplements that not only fit within the retail sector, but actually took into consideration the way spa treatments work. Co-founders Ben Hoss and Karen Lopez have taken their 15 years of combined expertise in health and nutrition and connected it with their love for the spa. “Our products originated from the healing science of spa treatments to enhance the spa experience of spa enthusiast whether it be at their favorite spa or at home,” said Karen Lopez. Sequence XO’s competitive edge is that unlike any supplement in the market today. The SXO product line creates an easy connection between the external treatments for beautiful skin and the inner nutritional needs your guests require. There is no quick and easy fix to the accelerated aging of our bodies, but there are solutions to keep us aging healthfully and maintaining a youthful appearance until we are 110!

Read More: “How would you incorporate Sequence XO into your spa.”

Choosing the right retail products or vendors for your spa

Choosing the right products is important in the success of your retail presence. If you don’t believe in the product, then you will not have the passion to sell it to your clients. Make sure you research the products you are thinking of carrying. Ask:

• What the ingredients are?
• Can it be used in treatments (before, during and after)?
• Is it unique in any way when compared to other products?
• Is it exclusive to the spa?
• Does it provide a solution to what your clients need?
• Does the product have enough shelf presence?

Choosing the right vendor is just as important as the product itself. Establishing a working relationship with your vendor will ultimately allow you to succeed in your retail adventure. There are a several things to take into consideration when choosing the vendors you work with. These include:

• Support before the sale (can they represent their product well?)
• Support after the sale (do they provide you with training, marketing and sales support?)
• How proactive are they with their follow up?
• What do they offer to support the success of your retail plan (will they provide added marketing and advertising support?

Go Green This Holiday Season!

PRE-ORDER YOUR HOLIDAY GIFTS FOR YOUR EMPLOYEES, CLIENTS OR FAMILY AND FRIENDS WITH SXO’S GREEN HOLIDAY GIFT OF HEALTH PACK!

This beautifully pre-packaged gift of health gives the people around you the solutions for healthy living, while also being eco-friendly to the environment. All packaged items, including our signature aqua, are recyclable

October Special:
Spa Wholesale Pricing $63.95
You save 15% off the individual product pricing!
Pricing Expires 10-31-07

Suggested Retail: $89.95
Customers save 25% off the individual product pricing!

Contact Us to purchase or request for a free sample!
info@sequencexo.com
(949) 608-7112

*Bag not included

Sequence XO & ISPA Annual Conference

The 2007 ISPA Annual Conference and Expo is just around the corner. Sequence XO is proud to be exhibiting for the fist time at this great event. We wanted to take this opportunity to tell you a bit about our company, who we are, what we do, what we offer and how we can help your spa open more opportunities.

Visit us at booth 9 to try our revolutionary product line and have a chance to win an iPod or laptop! We are raffling away one new iPod nano everyday! Call or email us, we would love to meet you in Kissimme, FL!

(949) 608-7112 or info@sequencexo.com


Sequence XO & the Spa

Sequence XO is a fairly young company to the spa industry. We have taken our experience and passion for nutrition and wellness and combined them with our love for the spa. The inspiration behind our products comes from the original healing powers of the spa, making them the perfect complement to your spa experience. Our products are specifically formulated to enhance the healing affects of spa treatments, yet are effective enough to take on a daily basis for health maintenance. Sequence XO is starting a revolution and creating a real buzz for Spa Nutrition™.

What Makes SXO Products Revolutionary

SXO’s nutritional line is created exclusively for spa goers looking for relaxation, beautiful skin, and vitality. Our products are engineered to be natural, safe and effective to enhance the spa experience both at home and within the spa!

What You May Not Know About Our Product Line: The Benefits

Calm – SXO’s stress aiding fizz tonic takes relaxing to a new level! Some of Calm’s hidden wonders:

• Digestive support
• Provides support for a healthy functioning heart
• Supports healthy brain function by enhancing memory and concentration
• Healthy nerve function
• Supports healthy cholesterol levels
• Aids in energy production
• Provides support for mood and sleep irregularities
• Protective properties against fatigue and weakness
• Immune boosting properties
• Supports healthy blood pressure

Radiance – SXO’s age defying citrus berry phyto-nutrient beverage enhances the natural beauty of your skin, hair and nails. But what you may not know is this wonderful product has many benefits for both men and women!

• Promotes healthy eye function
• Supports healthy skin, cartilage, bones, joints, hair and nails
• Provides support to the prostate gland in men
• Healthy urinary tract for both men and women
• Natural anti-inflammatory
• Free radical scavengers to help protect the body from premature aging
• Enhanced circulation to supply vital nutrients to skin cells
• Provides the body with essential moisture for vibrant looking skin
• Added sun protection when used with an SPF daily moisturizer

Fusion – SXO’s Fusion creates an enhanced experience to both Calm and Radiance by boosting the benefits of both formulas. Fusion combines the world’s most potent antioxidants to provide health and longevity.

• Supports eye health
• Provides added support for healthy joints, skin and blood vessels
• Supports a healthy functioning cardiovascular system
• Immune boosting properties
• Brain health support
• Slows oxidative stress and supports healthy blood sugar levels
• Cell detoxifier
• Support of healthy cholesterol levels
• Healthy cell functioning
• Supports strong and healthy arteries, veins and capillaries
• Circulation enhancer for nutrient delivery for the entire body
• Powerful antioxidant formula!

Spa Retail: How Will Dietary Supplements Help My Business


These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or mitigate any disease.

10 Reasons SXO is more than a vitamin company

Sequence XO is breaking the mold in the nutritional supplement industry. There is no other company out there like SXO! We want to educate, bring awareness, and assist your clients in reaching their health goals for better and a healthier lifestyle.

What we offer our spas and their clients

1. Retail presence – With bold and striking packaging, SXO products not only look good sitting on your shelf, but also really work. Of course, they won’t be sitting on your shelf for too long anyway.

2. Competitive profit margins –In business it’s all about the bottom line and that’s why we’ve determined a pricing strategy to come up with profit margins up to 50%.

3. Retail shelf to your quiet room – We opted to design unique delivery methods so that you can incorporate our products before and after treatments in your relaxing room for your clients. This idea was initiated to help you better promote the products for your clients to try with their spa treatments before they commit to buying them from you.

4. No Risk Retail (coming soon!) – It’s hard to incorporate a new product in your spa. How will you know that your clients will buy them? How will you know if they will work? Let us help you. Read More

5. Sample Day – You wouldn’t buy a new car without test driving it, would you? Well, we don’t expect your clients to buy a new product without trying it out first. That’s why our SXO Sample Days are designed to give your clients a chance to learn more about our product line and of course, try them. Read More

Is your spa in the Southern California area? Let us know and we will join you during your sample day to help!


6. Educational podcasts (coming soon) – Tune in, turn on and get healthy! Sequence XO provides educational podcasts for you, your staff and your clients. Learn about nutrition, wellness and how they relate to the overall spa experience.

7. Quality products – Quality is key to an effective nutritional product. This is why we pride ourselves in the way our products are manufactured. Meet our manufacturer at www.robinsonpharma.com

8. Client support – With Sequence XO you aren’t just getting world-class nutritional products, but also a dedicated professional staff to help answer any questions you may have. Call or email us anytime.

9. Wellness education – Our bi-monthly newsletters and website, provide education on nutrition to assist you and your clients get on a path to a healthier lifestyle.

10. Gift packages – We know that different times of the year require special attention to the way products are packaged and presented. We look to you, the experts to give us ideas and suggestions on how we can incorporate our products and your spa to create an everlasting gift for your clients and partners.