Skin Care – Gender lines are blurring

It’s no secret that most women are consciously aware of the importance of good skin and sun protection. However, today’s market is showing an increased awareness by men for skin and sun protection. Men are waking up to the reality that a rugged outdoor look is causing more harm to their health than good. Skin cancer is the number one cancer in men over 50 – beating out the previous leaders prostate, lung and colon cancer. The $17 billion dollar market in natural personal care products is looking toward oral consumption of nutrients to support beautiful skin and sun protection in both genders. (source: Datamonitor)

Market Watch: Men and women moving towards an inside and outside approach to skin care

Women and men are beginning to understand that food and nutritional supplements are just as important to outer appearance as any skin cream or lotion. Today’s functional foods do more than improve internal health – they are offering a variety of outward benefits such as shinier hair, skin elasticity, less wrinkles and stronger nails. Manufacturers and nutraceuticals made this beauty from the inside and out connection years ago and now, finally, their marketing efforts have hit home to the consumer. Many industry leaders have also discovered that the ingredients that work so well in a nutritional supplement have applications in topical skin care and vice versa.

In the new market research by Beauty O, antioxidants have increasingly picked up steam for not only their internal and external skin benefits, but also for providing protection against sun damage. A year round diet rich in antioxidants and supplementation could be the second line of defense for premature aging and sun damage.

What are your thoughts on the 'Beauty From Within' concept? How is your spa adapting? We want to hear from you. Please post your comments by clicking on the comments tab or you can email us at info@sequencexo.com. Live zenfully spalicious!