Referral Business

The most reliable revenue growth comes in two forms: repeat sales and referral business. The better your skills for generating referral business, the faster your client base will grow leading to increased revenues and a healthy bottom line. There are many ways to help increase your referral business without having to have to spend a lot of money in advertising and/or marketing. In fact, enhancing your referral business is one of the most cost effective ways to increase your client base. It also helps yield a very lucrative ROI.

Three simple ways to assure a successful referral program in your spa.

Be Memorable
Competition is fierce in the spa industry. After all, we are in an industry that is constantly growing. By introducing something new in this arena, you will have to have something that your clients will talk about to their friends and family, which in turn will push them to recommend your spa to them. Examples of incorporating something memorable may include:

- A unique type of spa treatment
- A different kind of service never before experienced
- A new retail product that is untraditional in the spa industry
- The way your staff meets and greets your clients

Be Personable
A genuine “Hello” is hard to come by these days. We tend to worry so much about our revenues and profits in this difficult economy, that we tend to forget that client satisfaction is one the most important aspects of good business Don’t forget…this is a people industry! Be more personable to your clients by:

- Remembering their names
- Let them hear you smile with your positive attitude
- Engage in conversations with your clients using open ended questions
- Follow up with thank you notes or letters

Provide an Incentive
Having a referral program in place that allows your clients to benefit as they refer other clients is an excellent strategy to increase your referral business. Think of cost effective solutions that you can provide as an incentive to motivate your clients to refer their friends and family. These incentives may include:

- A free spa treatment after a defined number of referred clients
- Gift certificates to your spa
- Free retail products
- A gift basket with content to drive them to come back