Guerilla Marketing

When times are tough, businesses tend to cut costs where they are most expensive. Usually, this means marketing and advertising. What this eventually leads to is no marketing and advertising at all. This is a common mistake that most businesses make. Why is it a mistake? If you are not out there promoting and marketing your business, how will customers find you? Rather than stopping all marketing efforts, why not attempt Guerilla Marketing.

Guerrilla Marketing is defined as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. There are many guerrilla marketing techniques available. Finding the one that fits your business is the tough part.

Which guerilla tactic works for your spa business?

1. Demonstrations
Allowing new clients or even established ones an opportunity to see and experience what your spa has to offer will entice them to want more. Giving them a taste of the vast array of services you offer will give them a chance to try new things without much risk. Set up an evening of demonstrations at your spa and invite your clients for demonstrations.

2.Hold a Contest
Everyone loves the opportunity to win something. Try holding a monthly raffle drawing giving away a complimentary spa treatments. Join up with another local business and set up a ‘drop your business card’ bowl or give away raffle tickets based on money spent during visits. This will give your customers another reason to come in for regular treatments.

3. Put a new twist on old treatments
Take a look at the services your spa offers and put some twists on old treatments. Add a hint of anti-aging or other trends to the treatments you have to market a “new” type of treatments. Try incorporating internal wellness products to help enhance your external treatments.

4. If you have a web presence……
If you have a web site already in place, use it to draw your customers in. Create a website that is more than just your address and what you offer. Create an experience for your customers when they visit your website. Educate them on your treatments and why they are good for them. Provide incentives specifically for when they visit your website. Try providing an “e-coupon” for them to print and bring in for a discount.

5. Establish a referral incentive program
Having an effective referral program has two advantages: it provides an opportunity for existing customers to be part of your business and it brings new business for your spa. Start to keep track of customers who are referred and who referred them. Then give an incentive for the referee as the referral brings in more business.