Don’t fall into the trap! Common Retail Mistakes

Retail as an afterthought
Many still don’t consider a true retail presence to be a lucrative opportunity. The reality is that selling retail products will bring you extra revenues with high profit margins. It is an option that should be highly considered. When implemented properly, a retail presence can generate revenues year round in a consistent fashion.

Improper presentation
If you are considering a retail section in your spa and you are not an expert in how properly to set up a retail outlet, get help from professionals. A retail presence goes beyond simply putting products on shelves. The positioning of the products is key, the lighting displaying the products is extremely important and knowing what products to carry is essential in a successful retail outlet.

Inadequate signage
Properly describing a promotion, sale or specific details of a product your selling is an art form. Too much information will detract from the product, while not enough information leads to skepticism. It’s a fine balance that will ultimately lead to established client trust and increased sales.

Products Displayed in behind locked shelves
When your clients walk into your retail outlet, they should “experience” the products you have available to sell, not just look at them.