Spa Retail: Is your retail space giving you the right profits?

The opportunity to tap into a new source of revenue is here for your spa with retail products. Establishing a retail presence in your spa is not as scary as one might think. If you already have one in place, there may be some room for improvement. Retail products provide an opportunity for you to establish high profit margins with low overhead costs. This is a beautiful equation for any business owner. But, be careful how you plan, organize, spend and implement your retail presence.

Retail ideas every spa owner can use

• Practice the idea of having your therapists both incorporate and suggest the retail products you carry to your clients
• Allow all of your staff to use the retail products you carry. Selling products you believe in and are passionate about makes things much easier.
• Incorporate retail products to match specific treatments (i.e. stress aiding products with massages)
• Keep things simple and educate both your staff and clients on the products you carry
• Don’t keep your products in locked cases and provide samples when possible to allow your client’s to have an experience
• Provide specific products promotions during seasonal holidays to attract more traffic in your spa
• Take advantage of vendor collateral material and displays
• Consider investing in a retail sales manager/trainer
• Set sales goals and provide feedback to your staff
• Encourage product sales by your staff by providing them with incentives linked to sales figures they generate
• Prepare kits that incorporate several products you carry for a promotional price to allow customers to experience several products at once